"We Have Only One Objective: Get Us on the Front Pages of Google!"

New Path Psychology is a Child & Adolescent Psychology Centre in Thornhill with a team of top-class clinicians that provide a range of comprehensive assessments and evidence-based treatments.

NEWPATHPSYCHOLOGY.CA

Web Design & Strategy

In 2018, New Path Psychology was getting ready for the grand opening of their psychology center in Thornhill, Ontario. To ensure their success, they wanted a website that not only showcased their services and future team but also implemented SEO best practices so that they would attract new clients from local search results.

When discussing the project with Cathy Ierullo, Clinical Director of New Path Psychology, she made her primary objective very clear: "Jef, I want my website to be found on the first pages of Google." Uhm, O.K. Cathy. Challenge accepted!

New Path Psychology wanted a modern web design that looked good and acquired relevant traffic from search.

Having just completed another project that delivered front-page search results for our client, we got to work preparing the web page copy using the same principles and strategy.

SEO is a complex process that changes every year due to updates to the algorithms that govern and control search engines. In order to provide New Path Psychology with the results they wanted, we performed up-to-date SEO techniques that would get their pages ranked for the top spots as quickly as possible.

Outdated vs. Modern Design

Web design has evolved dramatically over the past few years and will continue to improve as search engines continue to demand high-quality, fast-serving websites. On the left, you can see an example of what some of New Path Psychology's competitors were using in comparison to the final design of their website.

They wanted to develop a website using WordPress and we recommended BeTheme to build their concept. To make our job easier, they had already prepared a creative brief that detailed their brand colors, design guidelines and much more.

Web Design & Strategy

In 2018, New Path Psychology was getting ready for the grand opening of their psychology center in Thornhill, Ontario. To ensure their success, they wanted a website that not only showcased their services and future team but also implemented SEO best practices so that they would attract new clients from local search results.

When discussing the project with Cathy Ierullo, Clinical Director of New Path Psychology, she made her primary objective very clear: "Jef, I want my website to be found on the first pages of Google." Uhm, O.K. Cathy. Challenge accepted!

New Path Psychology wanted a modern web design that looked good and acquired relevant traffic from search.

Having just completed another project that delivered front-page search results for our client, we got to work preparing the web page copy using the same principles and strategy.

SEO is a complex process that changes every year due to updates to the algorithms that govern and control search engines. In order to provide New Path Psychology with the results they wanted, we performed up-to-date SEO techniques that would get their pages ranked for the top spots as quickly as possible.

Outdated vs. Modern Design

Web design has evolved dramatically over the past few years and will continue to improve as search engines continue to demand high-quality, fast-serving websites. On the left, you can see an example of what some of New Path Psychology's competitors were using in comparison to the final design of their website.

They wanted to develop a website using WordPress and we recommended BeTheme to build their concept. To make our job easier, they had already prepared a creative brief that detailed their brand colors, design guidelines and much more.

Success is a Two-sided Story

We can't take all the credit for the success of this project. Prior to our initial consultation, New Path Psychology had already prepared a creative brief. They knew exactly what they wanted for their business, their brand, and their long-term goals. Here's what a few things we received prior to starting their project:

The Results

It's now 2019, a year after the went live. Whenever we deliver SEO solutions, both our client and ourselves are eager to see the fruits of our labor as well as a return on investment. If you're curious as to whether or not we achieved Cathy's goal (i.e. to get their website ranked on the front page of Google and drive organic traffic to their service), let's take a look:

Site Traffic*

60.66%

from organic search

Conversion Rate*

10.39%

from organic search

*Pulled from a Google Analytics Report on 7/26/2019

The Results

It's now 2019, a year after the went live. Whenever we deliver SEO solutions, both our client and ourselves are eager to see the fruits of our labor as well as a return on investment. If you're curious as to whether or not we achieved Cathy's goal (i.e. to get their website ranked on the front page of Google and drive organic traffic to their service), let's take a look:

Site Traffic*

60.66%

from organic search

Conversion Rate*

10.39%

from organic search

*Pulled from a Google Analytics Report on 7/26/2019

Committed to helping you see your vision come to life. A pleasure to work with. Honest and genuine. Top-notch!

CATHY IERULLO, CLINICAL DIRECTOR OF NEW PATH PSYCHOLOGY

"We Have Only One Objective: Get Us on the Front Pages of Google!"

Request a consultation.

Web Design & Strategy

Outdated vs. Modern Design

Web Design & Strategy

Outdated vs. Modern Design

Success is a Two-sided Story

Request a consultation.

Request a consultation.

The Results

Site Traffic*

Conversion Rate*

The Results

Site Traffic*

Conversion Rate*

IS YOUR #1 OBJECTIVE TO GET YOUR BUSINESS ON THE FRONT PAGE OF SEARCH RESULTS?

Request a consultation.

IS YOUR #1 OBJECTIVE TO GET YOUR BUSINESS ON THE FRONT PAGE OF SEARCH RESULTS?

Request a consultation.